I like the flowers: more beautiful to me than any orchid. These are some of the most highly evolved plants on earth. Every one is special and unique, and these differences usually stand out, both in the "leaves" and in the flowers. Something is always happening in my collection: a new scape, or a new success story based on small differences of culture. Plus, they are made to be shared, and I love sharing. Finally, they are the low plant on the CP totem pole: it takes a special sensitivity to appreciate these diminuative gems vs the larger traps of other genera and I have found most Utricularian's to be most understanding of the passion for acquiring these species that so few appreciate. It's sort of a special club, y'know?